Are you a local business? You must sign up...
Are you a locally owned business trying to figure out how to compete with the big guys on Black Friday?
With limited marketing budgets it can be challenging for us local businesses to compete. Luckily for us American Express has created Small Business Saturday, which occurs the day after Black Friday. A day dedicated to shopping local businesses and supporting our community. Don't worry if your business doesn't accept American Express they still have plenty of tools to help your business take advantage of Small Business Saturday.
Here's what you need to do:
- Search the directory to see if you are already listed. http://shopsmallnow.americanexpress.com/ShopSmall
- Log into their website and register. https://www.americanexpress.com/us/small-business/shop-small/
- Customize and download the free marketing materials.
- They may be offering free in store items too, so read the offers as you progress in the sign up process. (we were able to get a free doormat, stickers and tote bags)
Once you are registered use the marketing materials. You can print items for your shop including signs and postcards to slip in customers bags or mail. You'll find materials to use in your online marketing such as badges, images and even a facebook profile banner and email template. Use these materials and promote Small Business Saturday. Be sure and squeeze in some time to shop your favorite local stores this Saturday, November 29, 2014.