Is Your Website Mobile Friendly? Be very concerned if not.
If your website isn't mobile friendly you could be missing out. Have you ever done a search from your phone only to land on a page with writing so small it's difficult to navigate? Chances are you looked at the search again and tried another source for a better link. If this was your site you may have lost a customer, however changes are happening that make this scenerio even worse. On April 21, 2015 Google searches, from mobile devices, will not show your website in the search results if it isn't mobile friendly. Read the blog announcement by Google here. Here's an excerpt...
"When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps," the company noted. "As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns."
Here are a few things you can do.
- Take the "Mobile Friendly Test" here to see if your site will meet the new guidelines required by Google.
- Contact your website designer and discuss adding a mobile version.
- Check out Google's "Get Started" guide here for further suggestions.
- Make it easy for customers. Recruit a few friends or coworkers to try it out and see if they can find what they need quick. In todays' technology age people want things quick. Make your map, contact info, hours, and top pages are easy to find and navigate. Use your analytics and find out where users visit often and make those pages easily available.
- Make sure it's a Responsive Website Design (RWD), meaning that one URL will be used and depending on the users device (desktop, ipad, mobile phone, etc.) the device responds and shows the best version of your site. You also want to avoid having to design (and maintain) two different sites. In RWD sites you enter the information in one place only.