Those who know me know I'm a multi-tasker and addicted to planning every moment. Scheduling content for myself, and my clients, has been a pleasure and time savvy technique to accomplish more each day. A few months ago many people were talking about how 3rd party applications (used to plan posts) were suffering from fewer impressions. This certainly made my job much more cumbersome, as I manage many social media accounts and scheduling everything in one place sure made my job much easier. Having to go live, in the moment, to schedule many accounts really changed my schedule and made my time less profitable. (here is a link to one of many articles that confirmed I wasn't crazy - my 3rd party planned posts received fewer impressions : Click here for article Thankfully - facebook recently unveiled their scheduler! I still love (and prefer) my other 3rd party application and use it for Twitter, Blog, Linked In, etc., though my facebook accounts are handled separately. Today I will show how to use this scheduler.
1. From your facebook Page wall create a 'status update' to begin your post.
2. Insert the photo 2nd. (if you try to start with the photo you won't be able to go back and insert status then the forward date.
3. Now select the date you would like to schedule your post. (Notice you can go back in time. Use this for milestone dates you'd like to document) When you select the year, then month populates, date then hour.
4. Click "Schedule" (notice you can select your audience before this step, by location and language only)
5. That's it for scheduling your posts. Now, let's say you want to go back and see what's scheduled, or even change the date/time of a current scheduled post. (this feature was just recently added - as facebook changes daily/hourly, but thankfully this was added as a few weeks ago once your post was planned it disappeared into nowhere for viewing). So, to view your scheduled post. From the admin panel select "Edit Page" then "use activity log".
6. To change a scheduled post simply mouse over the right of the post and you'll see a down arrow appear, click and then you'll be able to "cancel post", "Change Time", or even "Publish Now".
That's it! Now you can take a vacation and plan your posts while you are gone, or plan ahead and know your page is being maintained on an ongoing basis while you are actively working on other aspects of your business! Happy posting!