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Filtering by Category: How to tutorials

Blogging for SEO: Creating a Keyword Rich Title

If you want your blog to come up in search engine results you'll need to pay close attention to writing a keyword rich title to get noticed.  

  • Think like your audience. What keywords will they search for to find your blog? Put those words at the front of your title. "Designer Handbags: What's trending this summer?"  Research keyords in your industry with a tool such as  google adwords or Keyword Tool
  • Notice the key words are at the beginning of the title. This isn't by chance. As search engines scan new content they look at the beginning of sentences.  
  • Ask a question or offer a solution.  Your target audience is often searching for answers, solutions or advice on a topic.  "Tooth Grinding: 7 ways to stop grinding your teeth."  People love the quick solutions and offering 7 steps or 6 ways, etc. is always popular. 
  • Use the colon for added search benefit. Notice in our above examples we lead with the category or topic and then use another set of keywords which offers more details about our article. 
  • Many blogs convert this title automatically into the blog/page title. This is terrific for SEO. The page title is one of the most important places you can control in SEO. Make sure your page name has your keywords. 

Is Gmail hiding your email from subscribers?

I’ve recently been asked about Gmail folders “Tabs” and how they effect email marketing.  For those of you who don’t know Gmail created tabs that automatically file or sort your mail into 3 folders:  “Primary/Inbox”, “promotional” and “social”. (This happened in May of 2013)  Many have feared their subscribers will not receive their mail unless they look for it in the “promotions” tab. 

How does this impact your email marketing?  Those subscribers who read their gmail, from their desktop, without a mail server such as Outlook or Mac Mail, may not see your message in their inbox.  (This averages to about 4% of your database.)  Keep in mind this does not effect those who read their email from their mobile devices.

Our gals want you customers to get your mail and put together some tips to reduce your mail from ending up in spam filters. We also put together a short video showing you how Gmail folders work and how your customers can move your mail to their primary inbox.

Here are some tips to avoid Spam filers: 

What you shouldn’t include in your email:

  • Avoid CAPITALS in subject line of your email and throughout the content of your email.
  • Avoid over punctuation!!! 
  • Avoid overuse of special characters $%@
  • Avoid specific words/phrases such as “free”,  “guarantee”,  “limited offer”, “click here” 
  • Education words such as “Master(s)”, “degree”, “earn” , etc. or adult content words (you can guess those.)
  • Don’t add people to your list without permission.

What you should do:

  • Send people email they want. They subscribed to your list and are interested in hearing from you. Be sure to send subscribers what they signed up for. 
  • Use the “spam check” button. (We are avid Constant Contact supporters and know this feature is easily used, your program should have a ‘spam check’ also.)
  • Ask your subscribers to add your ‘from’ email address into their contacts list. 
  • Run reports and compare open rates from those with gmail and those without. You may even decide to separate your gmail subscribers into a different list and view the results. 
  • Use a reputable email marketing tool like Constant Contact. 

We created this YouTube video to show you how the gmail folders work and how your subscribers can move your emails from their "promotions" folder into their main "inbox".

Here are some great articles we sourced a few of these findings:

Google Reviews from a Mobile device

googlemaps.jpg

We just posted a blog (and video) on how to support your favorite businesses with a google+ review. What we left out was how to make a review from your mobile device.  It works TOTALLY different from your mobile device. (but, good news - it's easy)

  1. Open Google Maps. (make sure you are signed in.  If you have used maps or gmail then you are probably already signed in.)
  2. Search for the business you want to review. (check that it's the correct address. We've noticed some businesses have multiple map listings if they've moved.
  3. Scroll down and you will see the 5 stars and a place to add comments.
  4. 'Publish' and you are done.

It's simple. Though confusing that you can't do this from the Google+ app.  Either way...it's easy to support your favorite businesses from your mobile device too.  It will come from your personal account, unless you are signed in as your business.  

Here's the link for posting reviews from your desktop

Here's a link to set up a Google+ account business or personal.

We love helping local businesses grow and hope you found this helpful. Check our other blog articles for many more tips, tricks and how to get noticed online. If you need help managing your social accounts give us a call at 317.679.2862 or email connect@mymarketinggals.com

 

 

 

 

Instagram for Business - Connecting you to your target audience.

With over 1 million users in just two months and over 150 million users currently this free photo sharing platform is capturing moments across the world.   Increase your business' visibility and  connect with your target audience.  Start your free Instagram account at www.instagram.com.

After creating your account be sure to follow other businesses and get comfortable with the platform. You should also subscribe to the Instagram for Business Blog for inspiration.  http://business.instagram.com/blog/  Remember that people (your target audience) needs to connect with your business.  Don't take a few photos of your products and think that's it. You should be creative with your images. Here are a few tips to get you started.

  1. Create your profile by completing all of the fields offered.  Use your keywords, mission, profile images, etc.
  2. Use the Instagram tools, like filters, hashtags and your keywords. Add a description to capture attention. (content, content, content)
  3. Show your team and the people behind your business. (Have an office pet or mascot? Photo often if so - furry friends are popular)
  4. Share some history. How was it made? What inspired you? How did your business evolve? Thank those who inspired.
  5. You don't need a professional photographer to showcase your products. Share images of your product in use. Perhaps share results or benefits from using your product or service.
  6. Share any community events, sponsorships and other activities your team/company participates in.
  7. Follow trends and participate.
  8. Cross promote your Instagram across other platforms.
  9. Embed your Instagram photos into your website.
  10. Respond to comments.

The team at We are Social Media put together a terrific infograph timeline of the history of Instagram.

It's not too late! 10 ideas for your business to participate in Earth Day!

Earth day 2013 Want to improve your office morale and help the environment? Today is Earth Day. (http://www.earthday.org/earth-day-history-movement) So, you may not have planned an activity, but you too can participate. Here are a few last minute ideas you can work on today!

  1. Buy energy efficient light bulbs and work together to replace. http://eartheasy.com/live_energyeff_lighting.htm
  2. Not recycling at the office? Buy containers and start a program. http://www.inc.com/guides/2010/04/start-office-recycling-program.html
  3. Already recycling? Make it even easier and put a small recycling can at each desk. http://www.erubbermaid.com/rubbermaid-2955-73-deskside-recycling-container-small-with-universal-recycle-symbol
  4. Team up with a local charity to donate gently used office attire. Help others get a job!
  5. Start a carpool sign up
  6. Throw out the foam coffee cups and buy real/washable mugs. Better yet, call a promo company and order travel mugs with your logo for the team. http://www.spotlight-strategies.com/
  7. Make sure your office products are made from recycled products. While you are at it, check with your cleaning company to ensure they use environmentally friendly products.
  8. Offer a challenge to be paper free for the day. Winners get prize ( bus pass, reusable lunch containers, recyle can, mug, etc.)
  9. Old computers, cell phones or office equipment sitting around? DONATE! (tips for donating computers: http://www.techsoup.org/support/articles-and-how-tos/ten-tips-for-donating-a-computer) Many stores have drop zones (such as Best Buy).
  10. Create a book/dvd shelf for office trades.

No excuses. You can easily implement one or more of the above painlessly. Use Earth Day as your launching inspiration for year round programs. Not only will the environment thank you, but you will boost office morale as well. http://www.trendreports.com/article/benefits-of-a-green-office

Win, win.

Share your Earth Day ideas?

Claim your LinkedIn url

LIurlHave you ever wondered why some of your LinkedIn contacts have their own url name and yours has numbers and characters?  In just a few steps you can claim your custom url.  Not only will you look more professional, but you will increase your visibility and personal branding. You will also have an address that is much easier to remember (and for others to find you). Here's how:

  • Log into your LinkedIn account and click on "edit profile".
  • Underneath your profile picture you will see a www.linkedin.com/ address.  Click "edit" next to this.
  • On the next screen look in the upper right corner for 'Your public profile URL' and select "Customize your public profile url".
  • Write your name without spaces. If your name is taken already try a variation such as your middle initial or full name.

You'll notice right next to the 'customize url' option that you can grab a badge. Follow the instructions and you will be able to add a button to your e-mail, newsletter, blog, website, etc.

Hope this tip helps.

Landing Page Woe's

When facebook converted toImage Timeline many things changed. The biggest complaint I hear is “what happened to my Landing page?”.  Prior to Timeline pages allowed visitors to land where you directed them. Typically page owners used Landing pages that looked very much like a website - custom images, colors and most importantly a ‘Like gate’ or ‘fan gate’.  This key ‘gate’ increased your ‘likes’ as fans were required to ‘like’ your page prior to entry. Usually they were enticed to do so with a coupon, unique content or chance to win a prize. With the new Timeline you can still have a landing page (you can even have a fan or like gate), but they just work a bit different. While you won’t find an option, in settings, to make a default landing page you can still utilize the tab section for landing pages.  These tabs have a unique url that you can use on your website, blog, QR codes, etc.  You use your landing page url as the link, and people will land here first )same as the ‘olden days - pre Timeline’).

What the new tabs (where your landing page is located) won’t do -  New visitors will not land there first. When a new visitor first finds your page they will land on your wall.  They will still see the “Like” button and be able to opt in. Take advantage of your Timeline Photo to show your company personality, announce a contest, etc.  You can also use your wall to highlight activity and bring it to the top - put your landing page here or announce your contest, unique content, etc. here. Image One thing you'll need to take advantage of 'tabs' is an application. Search via facebook online or on the web and you'll find many applications to add 'tab's to personalize your page. Some are free, others have fees.  Image

In summary landing pages are still available, just with a new twist. Be creative and make it work for you!

How to use Facebook Scheduler.

Those who know me know I'm a multi-tasker and addicted to planning every moment. Scheduling content for myself, and my clients, has been a pleasure and time savvy technique to accomplish more each day.  A few months ago many people were talking about how 3rd party applications (used to plan posts) were suffering from fewer impressions.  This certainly made my job much  more cumbersome, as I manage many social media accounts and scheduling everything in one place sure made my job much easier. Having to go live, in the moment, to schedule many accounts really changed my schedule and made my time less profitable.  (here is a link to one of many articles that confirmed I wasn't crazy - my 3rd party planned posts received fewer impressions : Click here for article  Thankfully - facebook recently unveiled their scheduler!  I still love (and prefer) my other 3rd party application and use it for Twitter, Blog, Linked In, etc., though  my facebook accounts are handled separately.  Today I will show how to use this scheduler. 1. From your facebook Page wall create a 'status update' to begin your post.Image

2. Insert the photo 2nd. (if you try to start with the photo you won't be able to go back and insert status then the forward date.

3. Now select the date you would like to schedule your post. (Notice you can go back in time. Use this for milestone dates you'd like to document)  When you select the year, then month populates, date then hour.

4. Click "Schedule" (notice you can select your audience before this step, by location and language only)

5. That's it for scheduling your posts. Now, let's say you want to go back andImage see what's scheduled, or even change the date/time of a current scheduled post. (this feature was just recently added - as facebook changes daily/hourly, but thankfully this was added as a few weeks ago once your post was planned it disappeared into nowhere for viewing). So, to view your scheduled post. From the admin panel select "Edit Page" then "use activity log".

6. To change a scheduled post simply mouse over the right of the post and you'll see a down arrow appear, click and then you'll be able to "cancel post", "Change Time", or even "Publish Now".

ImageThat's it!  Now you can take a vacation and plan your posts while you are gone, or plan ahead and know your page is being maintained on an ongoing basis while you are  actively working on other aspects of your business!   Happy posting!

Tips on running a contest - Part 4 of 4 in our contest series

Part 4 of 4: We’re rounding off our contest series with one final posting.  Bonus tips on running a contest. OVERALL TIPS:

  • Announce contest coming soon. Anticipation will keep your folks coming back to check it out. They might even tell some friends to keep a look out for your contest.
  • Cross Promote it other places (TWITTER, WEB, LINKED IN, Store Front, ETC.)
  • Advertise (facebook makes sense-low cost/targeted demographic)
  • Announce progress (time remaining, who is leading, etc.)
  • Announce Winner, thank fans and advise them to check often as you will run another contest in the near future.
  • Don’t argue with someone regarding winner. Make your contest clear and easy. If in doubt give two prizes to avoid conflict and bad press.
  • Abide by facebook rules and regulations. https://www.facebook.com/page_guidelines.php
  • Make your prizes appealing. Use your products or services when possible.
  • Give winner a choice in two prizes. Example: If HVAC? how often will they need to clean the system? Perhaps they just had it done. Offer a giftcard instead.
  • *Fan gate changes game -Timeline changes removed landing page, but various applications work the same. Be sure and use an app that has a fan “like” gate. You can see stat's on your contestants and even block some (employee's, etc.)
  • Use advertisement, on facebook, to announce contest increases likes when ad is clicked it turns into a page like.

Other contest ideas:

  • Photo contest - Ask fans to post photo -most likes wins. Plus how great to post someone using your product/service!
  • Where are we? -post photo of your mascot/logo/something and ask fans to guess where you are.
  • Ask fans to offer tip or their favorite Quote. The fan’s tip/quote with most comments and “likes” wins.
  • Guess that celebrity. for a dentist we post the smile only and ask to guess who it is.
  • Like Incentive - Not sure I like this one but see it often. When we reach ___#____ Likes we’ll offer _______.  Are people really that eager to help your likes grow? I guess if the offer is incentive enough they would.  I see it often, don’t use myself, but thought I’d offer it up.

In summary, every business is unique, and different approaches will work well for others.  I’d love to hear your comments. What have you tried in the past? Or, have you participated in a contest that caught your attention?

"Posting Contest": Part 3 of 4 in our contest series.

“Posting contest” How: Ask ‘fans’ to post a comment or photo. This could be asking fans to share one of their favorite quotes or even a tip.  The fan with the most “Likes” wins.

Why: Increase overall “Likes”, though might not be as targeted to your demographic. Advantage: Increase activity on page. Increases page “Likes”.

Tips:

  • Use an application to track (search facebook for current app’s), one with a fan gate is ideal as contestants will have to “like” the page to enter.
  • Explain contest clearly so no room for confusion.
  • Don’t forget to check with facebook on current rules and regulations on contests. https://www.facebook.com/page_guidelines.php

Examples: Share your favorite health tip on our wall and ask your friends to “Like” it. The tip with the most Likes by _______ date wins a _________. Post of picture of your favorite healthy meal. The picture with the most “Likes” by ___ date wins a _______.

Do you want more people to 'like' you on facebook? Contest series...

Part 2 of 4: The first contest we’d like to share is TRIVIA. (Again, be sure to check the latest rules and regulations on facebook via this link: https://www.facebook.com/page_guidelines.php This is easy and will drive people to your website to research the answer.

TRIVIA How: First to comment with the correct answer wins. Why: Increase activity, keep consumers checking back to see if they’ve missed a contest.  Drive people to your website or explore your page further. Increase knowledge of your brand/product/service. Advantage: This type of contest targets your market to those interested in your brand. Tips: Send out ‘reminder posts’ announcing upcoming contest & to check back often. Use prizes from your brand if possible or related. Give away, no discount (at least during the beginning). Explain contest clearly so no room for confusion. Examples: Want to win a $40 whole foods giftcard?  Be the first to answer this ?  Where did Shh owner Beth Smith study nutrition? = answer “Institute of Integrative Nutrition in New York”

Want another way to drive people to your website? Hide something and the first to find it wins. Sort of like a “Where’s Waldo”, but use your product “Where’s _____” Hide a picture of your item and the first to post where exactly it was wins.  Hide it well and seekers will explore many pages of your web learning and looking.

Do you want more people to “Like” you on facebook? Perhaps a contest is right for you.

"Like Me"Every time I hear someone say “Like me”  I can’t help but recall Sally Field accepting an Oscar and emotionally saying something along the lines of “I can't deny the fact that you like me, right now, you like me!”  She was then tumbled through the media with not so positive statements and poked fun at. At the time I thought how brave of her to lay it out there so bluntly and show her insecurity and disbelief that people really do like her.  Today businesses are laying it out there and looking for that “Like” to build their brand.  Hearing someone say “Like” us on facebook is a common phrase - far from being laughed at back when Sally exclaimed it. In this 4 part series we will offer our suggestions for creating a contest on facebook to increase likes. Facebook does have policies regarding contests. Any deviation from these rules could result in facebook deleting your page. (Sure facebook is large and may not see you bending a rule, but don’t be tempted. Disgruntled consumers or even your competitors could easily report you - so play by the rules here.).  https://www.facebook.com/page_guidelines.php

Before you start with your contest you’ll want to answer a few questions to help you decide what type of contest is best for your business.

Questions to ask:

What is your goal in running a contest? (Is it all about increasing volume of “Likes” or less volume and more targeted to your specific demographic?, drive to web or to educate customers about additional products/services, etc.) Who is your Target Market or Audience? What is your Budget for a contest? What kind of prize/incentive will you offer?

In this four part “Contest Series” we will offer our recommendations for increasing likes through contests. Each business is different and some will be better for others. Let us know what you have tried and share your feedback with us.  For the record I  more than “Like” Sally Field - then and now. So we’ll end this post with a quote from her.

“You lose your habitual behavior, which allowed you to sort of zone out. You have to be here, you have to be now, you have to be present.”

Social Media is so much in the moment that I had to pull this quote.  As a business owner and influencer it is key that we act in the present and move with change and join the ‘now’.  What has worked in the past may not now.  Is your business taking advantage of all social media has to offer and converting fans into customers? Look for part 2 of our blog to begin exploring types of contests on facebook.

Admin Roles released on Facebook

Facebook just released controls for admins.  In the past all admins were created equally.  Currently 5 levels of admins are available. (by default all admins are "Managers").  As the official owner of a page you should keep the "Manager" role and anyone else helping you manage your page could be classified according to the control you want them to have.Image To change Admin controls or add an admin:

  1. At the top of your Page, click Edit Page
  2. Select Admin Roles
  3. Type the names of other people you'd like to add (must be a friend)
  4. Click Manager  below the name and then the arrow to change level of admin (Content Creator, etc.)
  5. Click Save Changes

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