Terms often heard in Internet Marketing and simple definitions to help you understand.
Adwords: Googles Paid advertising program. Keywords and campaigns are created for your target audience to find you while searching google.
Analytitcs: Detailed data on clics, website traffic, pages viewed and more. Google Analytics are free and easy to use.
Browser: The program you use to access the internet. Popular browsers include Google Chrome, Apple’s Safari, Firefox, Internet Explorer and so many more. We highly recommend you check how your website and content looks in different browsers as each has differences.
Conversion Optimization or CRO (Conversion Rate Optimization) - is converting website/landing page visitors into customers. The landing page is designed to offer an experience with an end goal requiring action. (ie. signing up for newsletter, submitting contact form, adding item to cart, etc.) Oftentimes companies test different pages and measure the response before finding what really works. You’ll gain insight into what your target audience responds to.
CPA (Cost per Click): Online advertisements that charge per click.
CPM (Cost per Impression): Online advertising based on the audience exposed to your ad. (regardless if they click or not, the ad is visible on their screen). You typically define your target audience and your ad is then shown to those who fit your profile.
CRM (Customer Relationship Mangement): A software program or tool to manage contacts, history, notes, past purchases can be defined areas to track and manage.
CTR (Click Through Rate): The number of people clicking your advertisement.
Geo-Targeting: Reach potential clients by their physical location.
Inbound Marketing: Think of it as two sided. Inbound marketing involves earning a person’s attention by engaging with them. Typically done with social media and blogs. The content adds value and creates a positive experience or connection.
Infograph: In the oh so visual world we are a part of you’ll find graphs and charts are used to display information.
Keyword: search terms used in your industry. It may be an individual word or group of words your prospects or target audience would put in the search bar to find you (and your competitors).
KPI (Key Performance Indicator): Quantifiable measurements to measure the success in reaching goals. (ie. sales $, enrollment, subscribers, etc.)
Landing Page: A page on your website someone lands after taking action elsewhere. (An advertisement, link, etc.) A big mistake many busineses make is having someone land on their homepage. Create a unique landing page with a direct call to action that is specialized for your target audience.
Mobile Marketing: Marketing created for mobile devices. Most websites are created with web version and mobile versions as devices are smaller and users on mobile devices need simpler sites as they are on the go typically.
Natural Listing: Listings that appear in a search result online naturally. (unpaid) See ‘Organic Marketing’ below.
Opt -in: Permission to add a user to a list. Very important in email newsletter subscriptions. You need permission to add people and are not allowed to add people without their consent.
Opt-out: An automated form to opt out of newsletters, calls, etc. Popular email marketing platforms like Constant Contact and Mail Chimp include these in emails. Those sending emails from their email groups and self made lists should explore a platform with easy opt out features to ensure compliance.
Organic Marketing: Simply put, “Not paying for it”. Increase your natural search engine results by naturally appearing in searches due to content and accounts claimed online (free). Be sure and click on http://mymarketinggals.com/organic-marketing/ for tips to learn more.
Outbound Marketing: Think of it as one sided. More traditional marketing such as TV spots and Billboards are seen by the user, but no interaction occurs.
Permission Marketing: Consent or permission is given before being contacted or signed up. Search engine marketing is permission based as search terms are used and only advertiesments relating to those words are shown.
PPC (Pay Per Click): Same as CPC above.
Reputation Management: Managing and understanding the reputation of a business. Reviews, comments and complaints online are documented for a very long time. Businesses need to be aware of their repuation, respond and strategize to gain positive feedback to influence better results.
Retargeting (or Remarketing): Commonly referred to as cyberstalking. When a prospect visits your website but leaves before taking any action. Later, as they browse the web your advertisement is shown. This reminder advertisement brings them back to your website to take futher action.
Rich Media: Web graphcis, images, pages, advertisements that are more animated and interactive that static banner advertisements or pages.
ROI (Return on Investment): Evaluation statistics used to measure success of campaigns.
RSS (Real Simple Syndication): Allows information to be shared on websites. Instead of visiting many sites to gain information you are interested in you can simply subscribe to an RSS Feed and then use a FeedReader which pulls all your RSS into an easy area. Think of it as your own personalized magazine with all of your interests.
Search Engines: Places to search on the web. Google, Yahoo and Bing are popular sites often used. Typically results include natural listings as well as paid advertisements. Paid listings appear at the top and side of the page. (look for tiny print indiciating it is a paid ad.)
SEO (Search Engine Optimization): Designing your website in a manner that is ‘friendlier’ for search engines. Content is king! Utilize keywords and search terms common in your industry throughout your site and often.
Social Media: A platform where people/businesses engage with each other and with products/services and interests.
Social Networking: Interacting on social media platforms by engaging with others. Creating content and responding to content and/or images/videos. Reviews, comments, and ratings are shared with your online community.
Tags: Words or combination of word phrases used to describe content, photographs, videos, etc.
Targeting: Marketing aimed at a specific audience and their interests, demographics or associations.
URL (Uniform Resource Locator): An address used in a web page.
Viral Marketing: Marketing that is shared with by those who see it.